100 Things - Every Designer Needs to Know About People

100 Things Every Designer Needs to Know About People




100 Things Every Designer Needs to Know About People
New R-ders Press (April 2011) | ISBN: 0321767535 | PDF | 224 pages | 9.7 MB


If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know the psychology that underlies people’s behavior. 100 Things Every

Designer Needs to Know About People explores both the foundational and the latest research in the psychology of the conscious mind and applies it to design. What grabs and holds

attention on a page or screen? What is more important, peripheral vision or central vision? How much information is too much at one time? How do you motivate people to continue on

to the next step? What line length should you use if you want people to read text on or offline? What about color? Imagery? Does font type really matter? These are just a few of

the questions that the book answers.


This book is not just a set of guidelines, but a deep dive into what makes people tick. Dr. Weinschenk shares the psychology research and shows lots of examples so that you can

design intuitive and engaging print, web, applications and products that match the way people think, work, and play.

About the Author

Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology. She has written several books on user-centered design. Her

2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her

nickname is “The Brain Lady”. She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.