Artful Persuasion: How to Command Attention, Change Minds, and Influence People by Harry Mills 2000 PDF {SPirate}

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Artful Persuasion: How to Command Attention, Change Minds, and Influence People by Harry Mills 2000 PDF {SPirate}
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"There's really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks.

Instead, the best persuaders--advertisers, salespeople, politicians, spin doctors--depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly. And they know how to manipulate these two persuasion routes to make even the most doubtful say ""yes.""

Jam-packed with fascinating case studies and surprising examples, this comprehensive, entertaining how-to guide puts the powerful tool of persuasion at anyone's disposal. It explains:

* How the master persuaders--the Churchills, Lincolns, and Roosevelts--create powerful, memorable messages that convince people of their arguments' logic and rightness.

* How successful persuaders exploit the psychological triggers that cause people to subconsciously move from ""no"" to ""yes."""


Paperback, 320 pages
Published April 11th 2000 by Amacom
Original Title
Artful Persuasion: How to Command Attention, Change Minds, and Influence People
ISBN
0814470637 (ISBN13: 9780814470633)

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Artful Persuasion: How to Command Attention, Change Minds, and Influence People by Harry Mills 2000 PDF {SPirate}