Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are (2nd Edition) by David McNally & Karl Speak [Dr.Soc]seeders: 2
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Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are (2nd Edition) by David McNally & Karl Speak [Dr.Soc] (Size: 712.54 KB)
Description Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are (2nd Edition) Author: David McNally, Karl D. Speak Paperback: 168 pages Publisher: Berrett-Koehler Publishers; Second Edition (January 10, 2011) Language: English ISBN-10: 1605098108 ISBN-13: 978-1605098104 Format: PDF  Summary: In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world. "Squarely delivers where other books have left off by creating a genuine self-understanding and a strong picture of the person you are and want to become to create real sustainable personal change.” --Stephen Weiss, Former President EDMC Online Higher Education and Former President and COO Capella Education Company “A strong personal brand is paramount for effective leadership. Be Your Own Brand is a powerful and practical guide for building deep and meaningful relationships.” --Perry Cantarutti, Senior Vice President, Europe, Middle East, Africa, Delta Air Lines [Amazon] Seed, Share, Gain knowledge || Don't forget to give thumbs up For any problem with my uploads or trouble with downloading, please PM me. Thanks. Sharing Widget |