Brand EsSense: Using Sense, Symbol and Story to Design Brand Identity (2014) by Neil Gains [Dr.Soc]

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Brand EsSense: Using Sense, Symbol and Story to Design Brand Identity by Neil Gains
English | 2014 | ISBN: 0749470011, 0749476443 | 232 pages | PDF | 1.7 MB

In Brand EsSense, branding expert Neil Gains shows both the science and the practical applications of how a two-sense product can become a five-sense phenomenon. Drawing on the latest sensory branding research, the book shows how brands can link storytelling archetypes and symbolism to customer experience, to enhance a brand's overall success. It also provides tools for evaluating where a brand is on the sensory and storytelling scale, analyzing its potential and giving it a clear pathway to optimizing its unique sensory appeal.


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Brand EsSense: Using Sense, Symbol and Story to Design Brand Identity (2014) by Neil Gains [Dr.Soc]