Business Research Methods, 12E (Cooper) [PDF] [StormRG]

Author:Donald Cooper, Pamela Schindler
Print Length: 720 pages
Publisher: Business And Economics; 12 edition (January 1, 2013)
Language: English
Print ISBN-10: 0073521507
Print ISBN-13: 978-0073521503
ASIN: B00DC863CG
Format: Retail PDF
Reader Required: Adobe Reader, Foxit, Nitro, Adobe Digital Editions

Note: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

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The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.