Coach Whisperer_Scott Abel

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Scott Abel is the best known and most successful bodybuilding prep and weight loss Coach in Canada.







Book Features;



•What is the most essential element of being a professional in the fitness industry? This answer will surprise you and take you in another direction of thinking! •In Chapter 2, Coach Abel explores the “Certification Dilemma” and the gap of relevance. This chapter alone is a paradigm shifter for anyone thinking of undertaking a role of any kind of fitness professional. •Do you know the difference between a coach and a trainer? Coach Abel lays it all out in no uncertain terms.•Learn why information is not knowledge. Learn how information gathering can actually build a wall between the coach and the client. •Learn the difference between the knowledge of being a fitness expert, and the knowledge of being an expert coach. •Learn and explore the skills of real coaching. •Learn the difference of shady murketing/marketing of the “appearance” of expertise vs. the real thing. •Coach Abel’s exploration of the “triangle of awareness” is due to set the whole industry in a new direction of understanding and application.•Learn the importance of the difference between client compliance and client engagement.•Learn essential tactics and strategies for effective coaching for clients. •Learn the most common coaching mistakes; many of which end up costing a career in the industry. •Learn how coaching is, in actuality, a “service” not a “product”.•This book also features “Notes for Mentoring Students” as a workbook with questions and exercises for guiding the student who wants to become more efficient in the role of fitness professional. •The Coach Whisperer is a breath of fresh air of true and applied expertise in an arena which clearly needs it. The time has come for the industry to sit up and take notice of its own blindside. •Whether fitness professional or fitness consumer, The Coach Whisperer engages a whole new way to consider true and applied expertise.