Communication: Principles for a Lifetime 6/e Beebe, Ivy [PDF]

Format: PDF | Fully Indexed and Searchable
Pages: 496 | Print Replica

Author: Steven A. Beebe, Susan J. Beebe, Diana K. Ivy
Publisher: Pearson (April 6, 2015)
Language: English
ISBN-10: 0134149165
ISBN-13: 978-0134149165

Book Description: A five-principles approach that helps students build practical communication skills. Communication: Principles for a Lifetime was designed to address the biggest challenge when teaching Introduction to Communication: how to present the variety of fundamental theory and skills without overwhelming learners. By organizing the text around five key principles of communication, authors Steven Beebe, Susan Beebe, and Diana Ivy help students to see the interplay among communication concepts, skills, and contexts. The sixth edition retains this successful five-principles framework, and adds updated content and a new learning architecture that better helps students build, and use, strong communication skills — in the course and beyond.