Consumer Behavior for Dummies (ISBN - 0470449837) - PDF - [alotofthings]seeders: 0
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Consumer Behavior for Dummies (ISBN - 0470449837) - PDF - [alotofthings] (Size: 3.92 MB)
DescriptionIf you appreciate this torrent, please give it a thumbs up! To all who have taken time to give a thumbs up on any of my torrents... THANK YOU! Thank you to all those helping to seed previous uploads (the true heroes of Kickass Torrents!) Thank you in advance for all those who will help seed this one as well. BEFORE REQUESTING A RESEED PLEASE DOWNLOAD THE TORRENT AND WAIT 5 MINUTES. MANY TORRENTS HAVE ERRONEOUS SEED INFORMATION, SHOWING -0- WHEN THERE ARE MANY SEEDERS.  Concrete, actionable recommendations for understanding consumers and growing a business Consumer behavior is the study of how people buy, what they buy, when they buy, and why they buy. Consumer Behavior For Dummies provides marketers, small business owners, and decision makers at all levels of an organization with the tools they need to capture the attention of customers in this increasingly fractured and ultra-segmented consumer society. It gives readers a better understanding of the factors that consumers consciously and subconsciously consider when making a purchase decision, and enables them to leverage that information to develop a more effective marketing mix that speaks directly to the needs and desires of their customers. This title provides concrete, MBA-level instruction for readers on how to apply these tools to their marketing programs. Laura A. Lake (Stilwell, KS) has been involved in the marketing industry since 1997. She is a marketing columnist at About.com, where she brings an easy-to-understand and fresh perspective to the field of consumer behavior. Paperback: 384 pages Publisher: For Dummies; 1 edition (May 11, 2009) Language: English ISBN-10: 0470449837 ISBN-13: 978-0470449837 Sharing Widget |