Consumer Behaviour: A European Perspective (5th Edition) 2014 by Solomon, Bamossy, Askegaard & Hogg [Dr.Soc]seeders: 10
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Consumer Behaviour: A European Perspective (5th Edition) 2014 by Solomon, Bamossy, Askegaard & Hogg [Dr.Soc] (Size: 15.18 MB)
Description Consumer Behaviour: A European Perspective (5th Edition) Author: Michael Solomon, Gary Bamossy, Soren Askegaard and Margaret K. Hogg Paperback: 672 pages Publisher: Pearson; 5 edition (2014) Language: English ISBN-10: 0273772724 ISBN-13: 978-0273772729 Format: PDF  Summary: Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing. [Amazon] Seed, Share, Gain knowledge || Don't forget to give thumbs up For any problem with my uploads or trouble with downloading, please PM me. Thanks. Sharing Widget |