Customer Sense: How the 5 Senses Influence Buying Behavior (2013) by Aradhna Krishna [Dr.Soc]

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Customer Sense: How the 5 Senses Influence Buying Behavior

Author: Aradhna Krishna
Hardcover: 185 pages
Publisher: Palgrave Macmillan; 2013 edition (March 13, 2013)
Language: English
ISBN-10: 023034173X
ISBN-13: 978-0230341739
Format: PDF


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Summary:

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
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Customer Sense: How the 5 Senses Influence Buying Behavior (2013) by Aradhna Krishna [Dr.Soc]

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