ELSEVIER USING INFORMATION TO DEVELOP A CULTURE OF CUSTOMER CENTRICITY 1ST EDITION 2013 RETAIL EBOOK-kE

TITLE: USING INFORMATION TO DEVELOP A CULTURE OF CUSTOMER

CENTRICITY: CUSTOMER CENTRICITY, ANALYTICS, AND

INFORMATION UTILIZATION, 1ST EDITION

PUBLISHER: ELSEVIER LANGUAGE: ENGLISH

LINK: http://is.gd/GRz5Al RELEASE TYPE: RETAIL

FORMAT: PDF RELEASE DATE: 2014.03.12

ISBN: 9780124115132 STORE DATE: 2013

SAVED.MONEY: 17 DOLLAR DISKCOUNT: 01 x 05MB

AUTHOR: DAVID LOSHIN, ABIE REIFER



BOOK



Using Information to Develop a Culture of Customer Centricity

sets the stage for understanding the holistic marriage of

information, socialization, and process change necessary for

transitioning an organization to customer centricity. The book

begins with an overview list of 8-10 precepts associated with a

business-focused view of the knowledge necessary for developing

customer-oriented business processes that lead to excellent

customer experiences resulting in increased revenues. Each

chapter delves into each precept in more detail