Essentials of Marketing Research: Putting Research Into Practice (2014) by Kenneth Clow & Karen James [Dr.Soc]seeders: 8
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Essentials of Marketing Research: Putting Research Into Practice (2014) by Kenneth Clow & Karen James [Dr.Soc] (Size: 13.81 MB)
Description Essentials of Marketing Research: Putting Research Into Practice Author: Kenneth E. Clow, Karen E. (Elaine) James Paperback: 520 pages Publisher: SAGE Publications (2014) Language: English ISBN-10: 1412991307 ISBN-13: 978-1412991308 Format: PDF  Summary: Essentials of Marketing Research: Putting Research into Practice, an exciting new practical guide by Kenneth E. Clow and Karen E. James offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data. With emphasis on how to interpret marketing research results and how to use those findings to make effective management decisions, the authors offer a unique learning-by-doing approach to understanding data analysis, interpreting data, and applying results to decision-making. [Amazon] Seed, Share, Gain knowledge || Don't forget to give thumbs up Any problem with my uploads, or if they need re-seeding, please PM me. Thanks. Sharing Widget |