Fundamentals of Business-to-Business Marketing: Mastering Business Markets. Kleinaltenkamp, Michael. Pdf

seeders: 6
leechers: 6
Added on July 4, 2016 by sptorrents1in Books > Textbooks
Torrent verified.



Fundamentals of Business-to-Business Marketing: Mastering Business Markets. Kleinaltenkamp, Michael. Pdf (Size: 8 MB)
 Fundamentals_of_Business-to-Business_Marketing_Mastering_Business_Markets.pdf8 MB


Description

This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.
image

Sharing Widget


Download torrent
8 MB
seeders:6
leechers:6
Fundamentals of Business-to-Business Marketing: Mastering Business Markets. Kleinaltenkamp, Michael. Pdf