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Get Up to Speed with Online Marketing
Get Up to Speed with Online Marketing FT Press (May 2012) | ISBN: 0133066274 | PDF + EPUB | 272 pages | 14.9 MB This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all there is to know about promoting small businesses online, and covers all the major online tools available, including websites, search engine marketing, email marketing, blogging, podcasts, online video, social networks, virtual worlds, and social bookmarking. Get Up to Speed with Online Marketing shows readers how to use each medium to their best effect on a limited marketing budget, if not for free! This straightforward, step-by-step guide to online marketing shows you affordable and effective ways to: Create a website Get found on Google Get your email marketing right Create content your market will value with blogs, podcasts, video and images Promote your business with social networking sites such as Facebook, LinkedIn and Twitter Develop a coherent online marketing plan Manage your online marketing workload Measure your results “Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in.” –Suzanne Moore, Columnist, Mail on Sunday “If you want to use social media to build your business, [this] straightforward guide will help you figure out where to start.” –Suzanne Kavanagh, Skillset Table of Contents Part one: Get strategic Chapter 1. Online marketing 101 Chapter 2. Your online marketing plan Part two: Get online Chapter 3. Establish a web presence: How to build a website with no technical knowledge Chapter 4. Boost your search engine rankings: How to increase your visibility on Google Chapter 5. Engage with email: How to build an email list without annoying people Part three: Get creative Chapter 6. Build a blog: How to build trust, reputation, and traffic Chapter 7. Podcast for profit: How to attract an audience of loyal listeners Chapter 8. Lights, camera, action!: How to produce online video on a budget Chapter 9. Show, don’t tell: How to showcase your business on photo-sharing sites Part four: Get out there Chapter 10. Build a community: How to choose and use social networks Chapter 11. Find fans on Facebook: How to harness the world’s largest network Chapter 12. Create credibility on LinkedIn: How to take your business networking online Chapter 13. Tap into Twitter: How to use the power of the real-time Web to build a following Chapter 14. Jack into the Matrix: How to make real money in virtual worlds Chapter 15. Pass it on: How to be discovered on social bookmarking sites Part five: Get help Chapter 16. Do you need a consultant?: How to find someone to help you achieve your vision Please Seed for your friends after you download Check my profile for more softwares and ebooks download Related Torrents
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