Gruen Planet S04E11 WS PDTV XviD-W4F

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Gruen.Planet.S04E11.WS.PDTV.XviD-W4F



RELEASE iNFO





Release Date2011.10.13

Air Date2011.10.12

GenreTalk Show / Advertising Analysis







EPiSODE iNFO





Four seasons into The Gruen Transfer and what have we learned? That

most of us can be bought or sold. And that sometimes, it actually

feels good. Were all coerced and serenaded by advertising, an

industry devoted to changing our minds and our behaviour.



But advertising is not the only industry that wants to get inside

our heads and move the furniture around. Which brings us to spin,

branding, and image control. Along with advertising, they form the

nervous system of 21st century life. Theyre the levers pulled

behind most news stories, the silent partners in public debates.



Gruen thinks its time to look at these dark arts as well. Because

everyone is on the sell. Tyrants. Sports stars. Actors. Criminals.

Politicians. Deities. Charities. Entire nations. Theyre all trying

to persuade us to think, buy or do things that we werent thinking,

buying or doing yesterday.



Gruen Planet, our latest show -in advertising they call it a brand

extension- will run an x ray across the world each week, unpicking

the stories that affect us all. How do you protect an unstable

government when a backbencher goes feral? Does Tiger cut it anymore

as a business? How has the Arab uprising been turned into Western

profit? What was the Dalai Lama doing on Masterchef? Who do you turn

to when your family name is your brand and its become toxic?



Each week, host Wil Anderson will be joined by regulars Todd Sampson

and Russel Howcroft, along with some of Australias smartest

communications experts. They will take us inside the persuasion

business and explain why the world appears, not as it really is, but

as others want us to see it. Why everything is spin, branding,

advertising and image control.



http://www.abc.net.au/tv/gruenplanet/







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