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Description How flavor works : the science of taste and aroma Author(s): Nak-Eon Choi; Jung H Han Publisher: Wiley-Blackwell ISBN 13: 978-1-118-86547-7 Pages: 244 Format : PDF [Bookmarked] Book Description : Taste is the number one driving force in the decision to purchase a food product and food consumption is the most critical function for living organisms to obtain the energy and resources essential to their vitality. Flavor and aroma are therefore universally important concepts: intrinsic to human well-being and pleasure, and of huge significance for the multi-trillion dollar global food business. How Flavor Works: the Science of Taste and Aroma offers a fascinating and accessible primer on the concepts of flavor science for all who have an interest in food and related topics. Professionals and students of food science and technology who do not already specialize in flavor science will find it a valuable reference on a topic crucial to how consumers perceive and enjoy food products. In this regard, it will also be of interest to product developers, marketers and food processors. Other readers with a professional (eg culinary and food service) or personal interest in food will also find the book interesting as it provides a user-friendly account of the mechanisms of flavor and aroma which will provide new insights into their craft. Table of Contents : 1 What is Taste? 1 2 The Origins of Taste: Why do we Taste? 15 3 Taste is General Science 47 4 How do we Smell Odors? 69 5 What Creates Smell? 91 6 Technological Advancements Brought about by the Love of Flavors 109 7 How Flavors Influence us 141 8 Taste is Regulated by Flavor, and Flavor is Regulated by the Brain 167 9 The Future of Taste and Aroma 189 10 Concluding Remarks 207 Author Information : Nak-Eon Choi is Research Director at Sias Co, Ltd, Seoul, South Korea Jung H. Han, PhD CFS is an Adjunct Associate Professor in the Department of Food Science and Human Nutrition at the University of Illinois at Urbana/Champaign, USA ------------------------------------------------------------------------------------------------------------------ I share scientific, mathematical and self-help ebooks/textbooks to help students and curious minds. If you like my uploads/torrents then support me by seeding, sharing, commenting and rating :) https://kickass.so/user/Charm-Quark/uploads/ P.S. If you like this eBook, then please support the author(s) by buying it :) ------------------------------------------------------------------------------------------------------------------ Sharing Widget |