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International Marketing (15th Edition) by Philip Cateora PDF e-book. Table of Contents Chapter 1 The Scope and Challenge of International Marketing Chapter 2 The Dynamic Environment of International Trade Chapter 3 History and Geography: The Foundations of Culture Chapter 4 Cultural Dynamics in Assessing Global Markets Chapter 5 Culture, Management Style, and Business Systems Chapter 6 The Political Environment: A Critical Concern Chapter 7 The International Legal Environment: Playing By The Rules Chapter 8 Developing a Global Vision through Marketing Research Chapter 9 Economic Development and the Americas Chapter 10 Europe, Africa, and the Middle East Chapter 11 The Asia Pacific Region Chapter 12 Global Marketing Management: Planning and Organization Chapter 13 Products and Services for Consumers Chapter 14 Products and Services for Businesses Chapter 15 International Marketing Channels Chapter 16 Integrated Marketing Communications and International Advertising Chapter 17 Personal Selling and Sales Management Chapter 18 Pricing for International Markets Chapter 19 Negotiating with International Customers, Partners, and Regulators Sharing Widget |