Jack Trout - The 22 Immutable Laws Of Marketing (Al Ries) - Audiobook & Book byBuoy

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Jack Trout

This is a primer on marketing. This will help you avoid the chasm that exists between the failure to do enough that is right and the determination to do much that is wrong.

This is the audio version not narrated by Jack Trout and Al Ries.


From Library Journal
Ries and Trout, authors of some of the most popular titles in marketing published during the last decade ( Marketing Warfare , LJ 10/15/85; Positioning: The Battle for Your Mind , Warner, 1987; and Bottom-Up Marketing , McGraw, 1989), continue the same breezy style, with lots of anecdotes and insider views of contemporary marketing strategy. The premise behind this book is that in order for marketing strategies to work, they must be in tune with some quintessential force in the marketplace. Just as the laws of physics define the workings of the universe, so do successful marketing programs conform to the "22 Laws." Each law is presented with illustrations of how it works based on actual companies and their marketing strategies. For example, the "Law of Focus" states that the most powerful concept in marketing is "owning" a word in the prospect's mind, such as Crest's owning cavities and Nordstrom's owning service. The book is fun to read, contains solid information, and should be acquired by all public and business school libraries. It will be requested by readers of the authors' earlier titles.


Authors Al Ries and Jack Trout are probably the world's best-known marketing strategists. Their books, including Marketing Warfare, Bottom-Up Marketing, Horse Sense, and Positioning have been published in more than fifteen languages and their consulting work has taken them into many of the world's largest corporations in North America, South America, and the Far East.





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I currently use TextSpeaker 3.2, which converts Word files to WAV files, and then they are converted to MP3 format. After much testing I have determined that this permits a much better quality than simply allowing TextSpeaker to convert the files directly to MP3. I create the Microsoft Word files (and therefore the audio files) with some care by placing periods after all titles and sections for natural pauses, as well as the elimination of the title contents pages and any citations that would not normally be found in an audio book, and I have included footnotes that would generally be included within an audiobook.

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