Jay Heinrichs - Word Hero. A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever

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Jay Heinrichs - Word Hero. A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever (Size: 1.21 MB)
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Description


Ever hear someone utter an unforgettable phrase and feel yourself reacting with with…well, awe? Ever read a great quote and think I could never come up with anything that clever?

Daunting as it may seem, there’s nothing mystical about witcraft. Crafting memorable lines doesn’t require DNA-encoded brilliance. What it does require is some knowledge of the tricks and techniques that make words stick.

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Jay Heinrichs - Word Hero. A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever