John Burnett - Core Concepts of Marketing [eBook (PDF)]

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John J. Burnett, "Core Concepts of Marketing"


Wiley; 2 ed | 2003 | ISBN: 0471469483 | 300 pages | PDF | 13,1 MB

Content Screenshots:

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Product Description


Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the

marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing

areas work together to create a cohesive strategy.

http://www.amazon.com/Core-Concepts-Marketing-John-Burnett/dp/0471469483

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