Kenn Viselman - Eight Giant Steps to Global Domination [eBook (PDF)]

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Kenn Viselman "Eight Giant Steps to Global Domination: A Personal Guide to

Finding Your Niche Conquering Your Market and Taking Your Company to the Top"


McGraw-Hill | 2001-02 | ISBN: 007137454X | 181 pages | PDF | 1,6 MB

Contents

PREFACE: The Story of The itsy bitsy


Entertainment Company ix

PROLOGUE xi

INTRODUCTION xix

ACKNOWLEDGMENTS xxiii

1. Focus 1


Understanding your essence: A rose is a rose is a rose.

2. Managing Expectations 27


Trust the one you’re with.

3. Separating the Believers from the Non-Believers 51


I know he can...I know he can.

4. Be a Non-Traditionalist 79


An egg cup makes a very good hat. (Eloise)

5. Who Is the End User? 101


When in Rome...sell pasta.

6. Promotion, Promoción, Promotionae 117


It all comes down to appearances.

7. Understand Your Universe 141


Make sure to line your ducks in a row, but be careful not to become a sitting duck.

8. Make Leaders out of Your Followers 165


Heroes shape us and role models make us.

EPILOGUE 181

===============================

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