Lana Del Rey - Summertime Sadness.mp4

The music video for "Summertime Sadness" was filmed in April and May 2012. It was directed by Kyle Newman and Spencer Susser.[8] Newman's wife, actress Jaime King, stars along with Del Rey in the video,[9] which tells the sad love story of two lesbian lovers ending their own lives.[10] King said about the video that, "It's about not being able to live without the one you love, friend or lover it doesn't matter, that's whatever you want it to be."[11] Actor Alex Pettyfer reportedly also helped out on set as a production assistant.[10]
The radio mix edit of the video was released on July 20, 2012, in Germany on ClipFish.[12][dead link] The same day, the video with the album version of the song was released worldwide on Del Rey's official YouTube channel.[13] As of June, 2013 the music video has gained more than 60 million views on video-hosting website, YouTube.[13] It garnered 4 times more of the views "National Anthem" managed to gain in its first full month of release. For that week, Lana Del Rey gained 69,000 new followers on both Facebook and Twitter after "Summertime Sadness" caused a 32% increase in weekly video views for her official YouTube channel. Combined with the views "Born to Die" netted, Del Rey reemerged on Billboard's Social 50 chart at number 42.[14]