Marketing Analytics: Data-Driven Techniques with Microsoft Excel

Amazon Link: http://www.amazon.com/Market...ques-Microsoft/dp/111837343X



Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. * Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools * Reveals how to target and retain profitable customers and avoid high-risk customers * Helps you forecast sales and improve response rates for marketing campaigns * Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising * Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.

This book will help you master many important marketing analytic concepts, including:

Using Excel charts and functions to summarize marketing data
Estimating demand curves and using Solver to determine profit-maximizing pricing strategies
Using cluster analysis for market segmentation
Developing customized forecasting models that show you how your marketing mix impacts sales
Measuring the effectiveness of your advertising program
Understanding the analytics underlying social networks and viral marketing

P.S: I have no idea who to give credit to as I don't know who originally uploaded it. I found it searching over the Internet; now available on KAT.

~Enjoy and SEED PLZ.