Marketing The Core, 5E- Rudelius [PDF] [StormRG]

Marketing: The Core, 5th edition
Authors: William Rudelius, Roger Kerin and Steven Hartley
Published: 2013
Publisher: Business And Economics
ISBN: : 9780078028922
Format: Retail PDF

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Marketing: The Core 5e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style.Marketing: The Core utilises a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below:
-High Engagement Style - Easy-to-read, interactive, writing style that engages students through active learning techniques.
-Personalised Marketing - A vivid and accurate description of businesses, marketing professionals, and entrepreneurs – through cases, exercises, and testimonials – that allows students to personalise marketing and identify possible career interests.
-Marketing Decision Making – The use of extended examples, cases, and videos involving people making marketing decisions.
-Traditional and Contemporary Coverage - Comprehensive and integrated coverage of traditional and contemporary concepts.
-Rigorous Framework - A pedagogy based on the use of Learning Objectives, Learning Reviews and Learning Objectives Reviews.