Mass Communication Theory Foundations, Ferment, and Future

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Sixth Edition, introduces students to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. Plus, this text helps students develop a better understanding of media theory so they can play a role in the media industry’s future. Written in an accessible writing style, the text is designed to help increase exam performance and overall success in the course.