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Description Meggs' History of Graphic Design (5th Ed) by Philip B. Meggs and Alston W. Purvis Wiley | November 2011 | ISBN-10: 0470168730 | ePUB | 1981 pages | 171 mb http://www.amazon.com/Meggs-History-Graphic-Design-Philip/dp/0470168730 This is the unrivaled, comprehensive, and award-winning reference tool on graphic design recognized for publishing excellence by the Association of American Publishers. Now, this Fifth Edition of Meggs' History of Graphic Design offers even more detail and breadth of content than its heralded predecessors, revealing a saga of creative innovators, breakthrough technologies, and important developments responsible for paving the historic paths that define the graphic design experience. In addition to classic topics such as the invention of writing and alphabets, the origins of printing and typography, and postmodern design, this new Fifth Edition presents new information on current trends and technologies sweeping the graphic design landscape—such as the web, multimedia, interactive design, and private presses, thus adding new layers of depth to an already rich resource. With more than 1,400 high-quality images throughout—many new or newly updated—Meggs' History of Graphic Design, Fifth Edition provides a wealth of visual markers for inspiration and emulation. For professionals, students, and everyone who works with or loves the world of graphic design, this landmark text will quickly become an invaluable guide that they will turn to again and again. The fifth edition has additional coverage of the Middle East, Spain, Portugal, South America, and China as well as multi-media and motion graphics. Also, much in the last chapters is new, since graphic design history is changing almost daily. The last chapters are always the most difficult since we are living in the same period when things are happening. About the Author Philip B. Meggs is a designer, educator, and author. He is School of the Arts Research Professor, Communication Arts and Design Department, at Virginia Commonwealth University; visiting faculty at Syracuse University and the National College of Art and Design in Dublin, Ireland, and a Contributing Editor to Print magazine. CONTENTS How to Use this E-book Preface Preface to the First Edition Acknowledgments Part I The Prologue to Graphic Design - The visual message from prehistory through the medieval era 01 The Invention of Writing 02 Alphabets 03 The Asian Contribution 04 Illuminated Manuscripts Part II A Graphic Renaissance - The origins of European typography and design for printing 05 Printing Comes to Europe 06 The German Illustrated Book 07 Renaissance Graphic Design 08 An Epoch of Typographic Genius Part III The Bridge to the Twentieth Century - The Industrial Revolution: The impact of industrial technology upon visual communications 09 Graphic Design and the Industrial Revolution 10 The Arts and Crafts Movement and Its Heritage 11 Art Nouveau 12 The Genesis of Twentieth-Century Design Part IV The Modernist Era - Graphic design in the first half of the twentieth century 13 The Influence of Modern Art 14 Pictorial Modernism 15 A New Language of Form 16 The Bauhaus and the New Typography 17 The Modern Movement in America Part V The Age of Information - Graphic design in the global village 18 The International Typographic Style 19 The New York School 20 Corporate Identity and Visual Systems 21 The Conceptual Image 22 Postmodern Design 23 National Visions within a Global Dialogue 24 The Digital Revolution—and Beyond Timelines Epilogue Bibliography Image Credits Key Search Terms Related Torrents
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