Michael Parenti - 1992 - Make Believe Media - The Politics of Entertainment (252p).pdf

To hear newscasters avoid talk about class in America, you'd think the concept is as obsolete as the Soviet Union.Yet Michael Parenti continues to insist that class bias not only spreads out from the heart of society, but shapes it.

Here he looks at TV's entertainment role in preserving social privilege. From popular stereotypes such as the Lone Ranger and his third-world flunky Tonto, to the invisible world of labor, to the well-meaning but misunderstood plutocrat, Parenti exposes capitalism's self-serving myths as portrayed on the little screen. Sure it's fun to kick around TV and a lot of people do it, but Parenti does it in a highly informative way that confronts our last remaining taboo - the role of wealth and power in American life.

Maybe the best chapter concerns profits and censorship. It's no news to point out that the networks and advertisers are in it for the money. But it is news to point out those instances when producers actually forego profits for the sake of respectability. Parenti details instances when industry has eaten losses rather than jeopardise the system of wealth and power it serves. For example, Procter & Gamble, TV's biggest advertiser, makes this allegiance clear by banning all content critical of Wall Street and the Pentagon from scripts it sponsors. In fact, most scripts - as Parenti shows - go through not 1, but 4 levels of censorship. No wonder, the public walks around in an ideological haze wondering why the world hates us -- and so much for the dollar sign's being more important than the system of which it is a part.

Another telling chapter concerns one of entertainment's most popular myths: "We only give 'em (the audience) what they want." Sounds good. But, as Parenti documents, despite this appeal to democratic ideals, the entertainment marketplace is anything but democratic. He sketches out control points or nerve centers that reduce real choice to pseudo choice, sort of like a multiple choice question whose options are narrowed to a desired range of outcome. All this is made sorrier by indications that American audiences respond to forbidden topics on those rare occasions when they seep through.

No book that debunks the FBI's screen role in the civil rights movement, or points out the class conditioning behind TV's version of Treasure Island, can afford to be overlooked. Despite his unperson status, Parenti remains a key figure among dissident academics banished to the book-selling fringes. Recommended to all those who understand TV viewing as anything but a passive pastime.