OREILLY DESIGNING FOR BEHAVIOR CHANGE 2013 RETAIL EPUB EBOOK-kE

TITLE: DESIGNING FOR BEHAVIOR CHANGE

PUBLISHER: OREILLY LANGUAGE: ENGLISH

LINK: http://is.gd/tiqDuj RELEASE TYPE: RETAIL

FORMAT: EPUB RELEASE DATE: 2013.12.14

ISBN: 9781449367961 STORE DATE: 2013

SAVED.MONEY: 32 DOLLAR DISKCOUNT: 01 x 05MB

AUTHOR: STEPHEN WENDEL



BOOK



A new wave of products is helping people change their behavior

and daily routines, whether it's exercising more (Jawbone Up)

taking control of their finances (HelloWallet), or organizing

their email (Mailbox). This practical guide shows you how to

design these types of products for users seeking to take action

and achieve specific goals



Stephen Wendel, HelloWallet's head researcher, takes you

step-by-step through the process of applying behavioral economics

and psychology to the practical problems of product design and

development. Using a combination of lean and agile development

methods, you'll learn a simple iterative approach for identifying

target users and behaviors, building the product, and gauging its

effectiveness. Discover how to create easy-to-use products to

help people make positive changes



Learn the three main strategies to help people change

behavior



Identify your target audience and the behaviors they seek to

change



Extract user stories and identify obstacles to behavior

change



Develop effective interface designs that are enjoyable to

use



Measure your product's impact and learn ways to improve it



Use practical examples from products like Nest, Fitbit, and

Opower