Principles of Marketing (6th European Edition) by Philip Kotler, Gary Armstrong [Dr.Soc]

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Principles of Marketing (6th European Edition)

Author: Philip Kotler, Gary Armstrong
Paperback: 720 Pages
Publisher: Pearson; European ed of 6th ed (January 1, 2013)
Language: English
ISBN-10: 0273742973
ISBN-13: 978-0273742975
Format: PDF


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Summary:

Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world's leading and most authoritative marketing textbooks. The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace.
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Principles of Marketing (6th European Edition) by Philip Kotler, Gary Armstrong [Dr.Soc]