Principles of Marketing - ( Philip Kotler )15th Global Edition {TechieAce}

Additional product details

eText: ISBN-13 9780273787884, ISBN-10 0273787888
Print: ISBN-10 0-273-78699-7, ISBN-13 978-0-273-78699-3
Author(s): Philip Kotler; Gary Armstrong
Publisher: Pearson Education Limited
Copyright year: © 2014 Pages: 720

Description

For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.


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