[Process Type Foundry] Maple Complete Family $179.00

Maple

Maple is the offspring of Process Grotesque – our retired interpretation of the Stephenson Blake grotesques, originally released in 2002. Although the original was a well-intentioned effort, its uneasy lowercase and adherence to a model left it wooden and unsure. It was summarily shown the door in 2003.


But... absence makes the heart grow fonder. The original attempt was ‘revived’ in the spring of 2004 and the Stephenson Blake model was put aside to make room for a freer interpretation of the grotesque genre. Unlike linear, neutral or geometric sans serifs, grotesques live happily untethered from any necessity to resolve in a consistent fashion. As a result, their page color isn’t derived from of an equal distribution of terminations, details or weights but rather is the result of a rejection of such conventions. As sans serifs go, they’re free agents – and for designers, they come loaded with typographic opportunity.


It’s in this vein that Maple finds character. Exaggerated lowercase incisions, irregular stroke terminations, and an overflowing black weight join forces to make this flamboyant grotesque sing. The regular and medium weights remain toothy at text sizes while the bold and black weights boost headlines, making this family a versatile choice for demanding typographic jobs.