Purple Cow! Transform Your Business by Being Remarkable-2003.pdf

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Added on March 25, 2014 by Sagarrrrrr619in Books > Non-fiction
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Purple Cow! Transform Your Business by Being Remarkable-2003.pdf (Size: 1.83 MB)
 Purple Cow! Transform Your Business by Being Remarkable-2003.pdf1.83 MB


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Purple Cow
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.

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Purple Cow! Transform Your Business by Being Remarkable-2003.pdf