Search Engine Optimization All-in-One For Dummies

Search Engine Optimization All-in-One For Dummies



Search Engine Optimization All-in-One For Dummies By Bruce Clay, Susan Esparza
Publisher: For Dummies 2009 | 768 Pages | ISBN: 0470379731 | PDF | 18 MB

Boost your bottom line with your $25 Google AdWords credit — see inside
If you have a business, you want your Web site to show up quickly when people search for what you're selling. Here's the whole story on how to build a site that works, position and

promote your site, track and understand your search results, and use keywords effectively — plus a $25 credit on Google AdWords to get your online advertising efforts off to a good

start!
What makes 'em tick — Book I explores how search engines work and which ones offer the best exposure
Words are key — learn to develop a keyword strategy and be competitive in Books II and III
Lookin' good — Book IV helps you design an SEO-friendly site, and in Book V, you learn to create content that lures your audience
Link up — the tips in Book VI show how to line up relevant links for a better search showing
What's under the hood — Book VII shows how to get more from your server and content management system
Confirm your suspicions — discover how to measure your site's (and your competitor's) success in Book VIII
Expand your horizons — Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America
Search and find — use SEO and Book X tips to build your brand
Open the book and find:
What drives search results
How to match meta tags and keywords to page content
Secrets for selecting keywords and phrases
What you should know about HTML, javascript, and CSS
The basics of SEO-friendly design
How to manage the mechanics of content
Why your server is important