Services Marketing: Concepts, Strategies, & Cases 4th Edition by K. Douglas Hoffman & John E.G. Bateson

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Services Marketing: Concepts, Strategies, & Cases 4th Edition by K. Douglas Hoffman & John E.G. Bateson (Size: 10.44 MB)
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Book Title:
Services Marketing Concepts, Strategies, & Cases 4th Edition by K. Douglas Hoffman & John E.G. Bateson

Author(s):
1. K. Douglas Hoffman
2. John E.G. Bateson

Book Cover:


Book Details:

Hardcover: 480 pages
Publisher: Cengage Learning; 4 edition (August 16, 2010)
Language: English
ISBN-10: 1439039399
ISBN-13: 978-1439039397

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Services Marketing: Concepts, Strategies, & Cases 4th Edition by K. Douglas Hoffman & John E.G. Bateson