Smashing Logo Design: The Art of Creating Visual Identities Epub [Official_Az]

Gareth Hardy, "Smashing Logo Design: The Art of Creating Visual Identities"
English | 2011 | ISBN: 1119993326 | 304 pages | epub | 18 MB

Taking you Beyond the Pretty Picture to the Techniques Behind the Logo
Smashing Logo Design goes much further than simply showcasing pretty pictures. It covers the design theory and techniques needed to build great-looking logos.

Inside You Will Learn:
What Makes a Successful Logo
How to Write a Successful Design Brief
How to Translate Your Research to Usable Concepts
Why You Should Sketch
How to convert Your Sketches to Vector Images
How to Select the Best Typefaces and Colors for Your Logo
How to Prepare Logo Files for Print
How to Make Effective Client Presentations
How to Create Logo Usage Guidelines