Sound of Honda - Ayrton Senna 1989 -.mp4

Honda Advert Celebrating Ayrton Senna

With over 100 sensors and 6.5 billion data points delivered in real-time, today the F1 is as much as about predicting the future as it is about shaving milliseconds on the circuit. In 1989, Ayrton Senna set the world’s fastest lap during the F1 Japanese Grand Prix Qualifying. His driving data of that lap was recorded and collected through telemetry system, a technology introduced to F1 by Honda. This project, a collaboration between Dentsu, Honda Motor and Rhizomatiks brings back Senna’s engine sound from that lap 25 years ago in the form of an installation set on the original Suzuka circuit that uses light and sound.

Honda’s Telemetry System is a technology that transmits driving data wirelessly and analyses it on a workstation. Honda introduced this technology to F1 prior to the rest of the world. With it, many people such as engineers and drivers were able to look at the driving data, brainstorm, and share their ideas to set an even faster record during their next race. Even Senna himself always stared at the computer screen to check his driving data and see how well he did during that lap as soon as he returned to the pit.

The data from Senna’s fastest lap was found as a single sheet of paper stored deep down Honda’s R&D storehouse. Prior to this project, some parts of the data have once been disclosed in a book on F1 technology, but this is the very first time that the complete data of the whole lap was disclosed to the public.

On the paper, is a line chart showing the speed, engine rotation and accelerator. Based on this chart, a former race engineer for the Honda F1 team analysed Senna’s gear position and how it shifted. The data from this piece of paper was digitised by tracing it manually.

Credits:

Creative Director ：Kaoru Sugano
Creative Planner ：Sotaro Yasumochi / Nadya Kirillova / Yu Orai / Kyoko Yonezawa
Director of LED Installation ：Daito Manabe / Hidenori Chiba / Satoru Higa / Tomoaki Yanagisawa / Muryo Honma / Hiroyuki Hori
Director of Sound Design ：Taeji Sawai / Tomoyuki Kawamura / Mitsuru Tajika
Film Director ：Kosai Sekine
Director of Photographer ：Senzo Ueno
Client Supervision ：Honda Motor Co., Ltd.
Agency ：Dentsu Inc.
Sound Production ：Qosmo Inc. / TRY AUDIO CO
Technical Production ：Rhizomatiks Co., Ltd. / TamaTechLab. / HEARTFAST Inc.
Web Production ：Metaphor
Film Produce ：Dentsu Creative X Inc
Digital Produce ：Shipoo Inc.

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