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Star Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA
by Gary Hopkins Pages: 256 pages Publisher: Palgrave Macmillan (Jun 15 2010) Language: English ISBN-10: 0230239730 ISBN-13: 978-0230239739 Format : pdf  Star-Spangled Soccer charts America's 25 year journey to becoming a soccer nation, the key business, decisions, personalities, and events that shaped its growth and the developing perfect soccer storm that will propel its unstoppable march forward. The book take its lead from a single premise that the granting of the 1994 World Cup to the United States set in motion a chain of events that has redefined soccer in America forever , good and bad up and down but ultimately positioned to become a major force in the rapidly changing American Sports landscape. Drawn from a 20 year career as a senior executive in the American soccer market and supported by first person interviews and insights with all the key personalities and decision makers Star Spangled Soccer is a must read for anyone wanting to understand the American Soccer Market, where it has come from and why it is positioned for tremendous growth over the next 10 years. The Author ;Gary Hopkins Gary has an MBA from Warwick Business School in the UK , a Sports Science degree from Loughborough University and is a qualified Teacher He is a passionate soccer fan supporting Coventry City , England the USA National Team (when they are not playing England) and D.C. United and has spent 20 years as a senior executive in the USA Soccer and Sports Marketing Industry. As President and CEO of API Soccer and API Sponsorship he oversaw the Commercial and Television rights for the United States Soccer Federation and the United States Youth Soccer Association raising millions of dollars in sponsorship revenue from corporate America, developing strategic Marketing plans to promote soccer at all levels and producing and airing over 70 USA National Team men’s and women’s game. API Soccer was also a founding investor in Major League Soccer and Managing Partner of DC United. Gary also co-authored a 1999 Major League Soccer market research report and in the early 90s Published Americas first full color monthly soccer magazine and owned the US Television rights to English League Soccer. As the Managing Director of Octagon’s Sport Marketing Properties Division and Marketing Board Member he represented a multitude of other sports properties including 5 year highly successful partnership with the United States Track and Field Association where he negotiated the world largest apparel sponsorship for the sport. Sharing Widget |