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Starting an Online Business For Dummies, 7 th Edition
Starting an Online Business For Dummies (7th Edition) by Greg Holden English | For Dummies | July 2013 | ISBN-10: 1118607783 | True PDF | 456 pages | 52 MB Mind your business with this updated edition of the bestselling online business how-to guide Have a computer, an Internet connection, and a dream? Then, you're already on your way to starting your very own online business. This fun and friendly guide can help you turn your big idea into big bucks whether you're expanding your real-world storefront online or creating your own virtual startup. Starting an Online Business For Dummies, 7th Edition will show you how to identify a market need, choose a web hosting service, implement security and privacy measures, open up shop, and start promoting to the world. - Covers the latest trends and techniques for online discoverability - from social media marketing to search engine rankings, online couponing to optimization for mobile devices, and beyond - Highlights business issues that are of particular concern to online entrepreneurs - Walks you through the best practices of successful online businesses, including customer service, marketing, analytics, and website optimization tools - Provides advice on choosing an e-commerce platform, protecting your domain name, securing trademarks, working with vendors and distributors, and keeping your customer's personal data safe There's no time like now to start a new endeavor and no guide like Starting an Online Business For Dummies, 7th Edition to get your online business going. Learn to: - Improve your website's visibility to attract repeat customers - Research your target audience and enhance customer service - Track your site's performance with updated marketing and analytics tools - Conduct business securely on mobile devices Get down to business! Here's what it takes to succeed in the world of e-commerce Now's the perfect time to launch your online business, and this book is loaded with the information you need. From how to think like an entrepreneur to choosing a web host, designing a compelling website, taking advantage of social media marketing, and keeping your business legal, this updated guide will help you make your business dream a reality. Open the book and find: - Ten essential steps for starting your business - Ways to make your website more customer-friendly - How to build loyalty with great customer service - Payment options to consider - Case studies that showcase business success - Cost-effective marketing strategies - Efficient ways to manage multiple storefronts - Services for mobile merchants About the Author Greg Holden founded Stylus Media, a company specializing in creating web pages for small businesses. He has written more than 30 books, many focused on online business and the skills and tools that small-business entrepreneurs need to expand their operations on the Internet. Contents at a Glance Introduction ................................................................ 1 Part I: Launching Your Online Business ......................... 9 Chapter 1: New Tools and Strategies for Your Online Business ................................11 Chapter 2: Opening Your Online Business ...................................................................31 Chapter 3: Choosing and Equipping Your New E-Business ........................................57 Chapter 4: Selecting Your E-Commerce Host and Design Tools ................................79 Part II: Creating a Business Website ......................... 107 Chapter 5: Organizing Your Business Presence and Attracting Customers ..........109 Chapter 6: Making Shopping Easy on Your E-Commerce Site ..................................147 Chapter 7: Accepting Payments ...................................................................................173 Chapter 8: Communicating with Customers and Building Loyalty .........................197 Chapter 9: Sourcing Worldwide for Your Business ...................................................219 Part III: Social Networking and Marketing ................ 233 Chapter 10: Advertising and Publicity: The Basics ...................................................235 Chapter 11: Search Engine Optimization ....................................................................257 Chapter 12: Location, Location, Location Marketing ................................................283 Chapter 13: Social Marketing: Facebook, Pinterest, Twitter, and Blogs .................299 Part IV: Expanding Beyond Your Website ................... 313 Chapter 14: Selling on Amazon.com and eBay ...........................................................315 Chapter 15: Moving to Specialty Marketplaces .........................................................347 Chapter 16: Managing and Growing Your Online Business ......................................365 Part V: Keeping Your Business Legal and Fiscally Responsible .......................................... 379 Chapter 17: Keeping It All Legal ...................................................................................381 Chapter 18: Online Business Accounting Tools .........................................................397 Part VI: The Part of Tens .......................................... 413 Chapter 19: Ten Ways to Reach Mobile Shoppers ....................................................415 Chapter 20: Ten Ways to Develop a Platform ............................................................421 Index ...................................................................... 427 Please use 7Zip / WinRAR / Universal Extractor to EXTRACT FILES. 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