Status Update: Celebrity, Publicity, and Branding in the Social Media Age (2013) by Alice Marwick [Dr.Soc]seeders: 24
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Status Update: Celebrity, Publicity, and Branding in the Social Media Age (2013) by Alice Marwick [Dr.Soc] (Size: 2.25 MB)
Description Status Update: Celebrity, Publicity, and Branding in the Social Media Age Author: Alice E. Marwick Hardcover: 368 pages Publisher: Yale University Press; First Edition (November 26, 2013) Language: English ISBN-10: 0300176724 ISBN-13: 978-0300176728 Format: PDF  Summary: Social media technologies such as YouTube, Twitter and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightful book, "Web 2.0" only encouraged a preoccupation with status and attention. Her original research - which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists - explores the culture and ideology of San Francisco's tech community in the period between the dot com boom and the App store, when the city was the world's centre of social media development. Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniques - such as self-branding, micro-celebrity, and life-streaming - to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class and gender. [Amazon] Seed, Share, Gain knowledge || Don't forget to give thumbs up For any problem with my uploads or trouble with downloading, please PM me. Thanks. Sharing Widget |