Steve Jobs, Billion Dollar Hippy,2011 BBC Doc

Broadly considered a brand that inspires fervour and defines cool consumerism,
Apple has become one of the biggest corporations in the world, fuelled by
game-changing products that tap into modern desires. Its leader, Steve Jobs,
was a long-haired college dropout with infinite ambition, and an inspirational
perfectionist with a bully's temper. A man of contradictions, he fused a
Californian counterculture attitude and a mastery of the art of hype with
explosive advances in computer technology.

Insiders including Apple co-founder Steve Wozniak, the chairman who ousted Jobs
from the company he founded, and Jobs' chief of software, tell extraordinary
stories of the rise, fall and rise again of Apple with Steve Jobs at its helm.

With Stephen Fry, world wide web inventor Sir Tim Berners-Lee and branding guru
Rita Clifton, Evan Davis decodes the formula that took Apple from suburban
garage to global supremacy.

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