The Art of Selling To The Affluent by Matt Oechsli

The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life
by Matt Oechsli



This insightful book shows salespeople how to meet the needs of affluent clients—from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them as long-term customers. Based on extensive research of the buying patterns and expectations of the wealthy, this step-by-step sales guide reveals the secrets of attracting and keeping wealthy clients for life, boosting sales and repeat business. The Art of Selling to the Affluent is also a crash course in the world of the wealthy, giving you the understanding you need to satisfy and retain these profitable top-dollar clients.


About the author (2005)
MATT OECHSLI is the founder and President of The Oechsli Institute, an internationally recognized consulting and research firm with such clients as American Express, Merrill Lynch, Wachovia, Morgan Stanley, and Pioneer Investments. He is a leading authority and much sought-after speaker on how to attract, service, and retain affluent clients and customers.

Bibliographic information
for The Art of Selling to the Affluent
Title The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life
Author Matt Oechsli
Publisher Wiley, 2005
ISBN 0471716324, 9780471716327
Length 256 pages