The Father of Spin_ Edward L. Bernays and The Birth of Public Relations - Larry Tye (2002).epub

The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life.

Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.

By Michael J Woznicki on November 28, 1999

You've seen Wag the Dog and Primary Colors, you've watched politicians talk out of both sides of their mouths, you've seen the President get into trouble only to have the spin doctors bail him out. Ever wonder where it all started? This book is what you new to read to find out.
Larry Tye gives you the reader an in depth look at Edward Bernay's and the birth of public relation or the beginnings of spin. From Bernay's start in the 1920's to his revolutionary ideas of parading women down the streets of New York to promote smoking you'll get a fist hand look at how spin works.
Read through the 260 plus pages and see why we use spin, how public relations can and does affect public opinion. Watch and learn from the father or master of the public relations. Larry Tye has a well researched and extremely detail account of the beginnings.
Fascinated and educated are the two words to describe what I walked away from this book with. Fascination about Bernay's ability to make things come out his way and sway the public to follow, educated has to how spin control works in today's culture. A great read for all!