The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail - Clayton M. Christensen - Audiobook MP3

MP3 CBR 64k Joint Stereo.

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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail

Written by: Clayton M. Christensen
Narrated by: Don Leslie
Length: 2 hrs and 21 mins
Abridged Audiobook
Release Date:11-27-07

Great companies can fail: not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations, "disruptive technologies", that create the products and opportunities of the future.

Radical thinking...and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning audiobook shows managers the changes that may be coming: and how to respond for success.