The Men Who Made Us Fat S01E03 HDTV x264-BARGE

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The Men Who Made Us Fat S01E03 HDTV x264-BARGE




Around the world, obesity levels are rising. More people are now
overweight than undernourished; two thirds of British adults are
overweight and one in four of us is classified as obese. In the
third of this three-part series, Jacques Peretti examines assumptions
about what is and is not healthy. He also looks at how product
marketing can seduce consumers into buying supposed 'healthy foods'.





The Men Who Made Us Fat
S01E03 - The Health Halo
Air-date: Wednesday June 21th, 2012

In Britain the sales of foods marketed as healthier are rocketing.
But what if the very food sold to us as healthier is making us fat?

Pierre Chandon, Marketing Professor at INSEAD and visiting Scholar
at Harvard Business School, has done groundbreaking research into
how fattening foods are marketed as healthy. Chandon has discovered
a ‘Health Halo’ effect whereby consumers often just assume something
marketed as healthy is less calorific, and wrongly think they can
eat more of it without getting fat.

He believes the food industry exploits the financial opportunities
this phenomena represents and warns, ‘The paradox of low fat food
and high fat people is not going to go away.’





Format : MPEG-4
File size : 395 MB
Duration : 58mn 50s
Overall bit rate : 928 Kbps

Video
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Width : 720 pixels
Height : 404 pixels
Display aspect ratio : 16:9
Frame rate mode : Constant
Frame rate : 25.000 fps

Audio
Format : AAC
Codec ID/Hint : 40
Bit rate mode : Variable
Bit rate : 121 Kbps
Channel(s) : 2 channels
Channel positions : Front: L R
Sampling rate : 48.0 KHz
Compression mode : Lossy






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Posted by..........: XxXx BIG A LITTLE A xXxX
Date of post.......: 13.07.2012