The Small BIG: Small Changes that Spark Big Influence (2014) by Steve J Martin [Dr.Soc]

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I am not the most well read when it comes to Influence and Social Psychology, but this book and Yes! make it much easier for me to visualize and apply the six principles of Influence. I have read Influence: Science and Practice three times over the years, and I have always wanted to apply Cialdini's principles into my life both professionally and at home. The Big Small, like Yes!, has given me real studies and examples that have/will make it easier for me to identify areas that can be improved in situations where others and myself need influence in order to obtain goals. It's been a few years now since I read Yes!, and I don't recall this being discussed in the book.





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