The Ultimate Marketing Plan - Target Your Audience! Get Out Your Message! Build Your Brand! - Dan S. Kennedy - [N27]seeders: 6
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The Ultimate Marketing Plan - Target Your Audience! Get Out Your Message! Build Your Brand! - Dan S. Kennedy - [N27] (Size: 1.59 MB)
DescriptionThe Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand! by Dan S. Kennedy English | EPUB | ISBN-10: 1440511845 | ISBN-13: 978-1440511844 24 June 2011 | Adams Media Corporation; 4th Revised edition  Business, Strategy & Management CONTENTS Preface Notes & Acknowledgments ULTIMATE MARKETING PLAN SUCCESS FACTOR #1: Right Message ULTIMATE MARKETING PLAN SUCCESS FACTOR #2: Presentation ULTIMATE MARKETING PLAN SUCCESS FACTOR #3: Targets ULTIMATE MARKETING PLAN SUCCESS FACTOR #4: Proof ULTIMATE MARKETING PLAN SUCCESS FACTOR #5: Perception ULTIMATE MARKETING PLAN SUCCESS FACTOR #6: Heat ULTIMATE MARKETING PLAN SUCCESS FACTOR #7: Action ULTIMATE MARKETING PLAN SUCCESS FACTOR #8: Equity ULTIMATE MARKETING PLAN SUCCESS FACTOR #9: Customer Multiplication ULTIMATE MARKETING PLAN SUCCESS FACTOR #10: Creating Short-Term Sales Surges ULTIMATE MARKETING PLAN SUCCESS FACTOR #11: Profitably Using Marketing Technologies and Online/Internet Marketing Media BONUS CHAPTERS #1: Making an Ordinary Business Unique #2: The Power of Premiumization Appendix A: Ultimate Marketing Sins Appendix B: Ultimate Marketing Secret Weapons Resources from the Author Other Books by the Author Excerpt: Understanding What You’re Up Against, Winning the Fight with All Foes When You Must, Circumventing Competition When You Can As you set out to construct a superpowered marketing message, you have to take a thorough survey of all you are up against—everyone else of significance who may be presenting their messages to your targeted consumer. You need to develop a message that somehow trumps all others and places you in a category of one, for the times you do butt heads. But, later in this book, we will also talk about the road less traveled— about circumventing all the clutter and competition and operating in a protected selling environment of your own making. I’m going to suggest a little exercise to you. Stop reading here long enough to get your Yellow Pages telephone directory—if it still exists in your area—and open it up to the business category your present or planned business best fits in. You could also hop on the Internet, use search engines, and visit lots and lots of competitors’ websites. Start with the first ad/first site and a thick pad of paper. Write down each promise, feature, benefit, and statement in the first advertiser’s ad. When you find one of these same statements in the next advertiser’s ad, just put a mark next to it, and keep stick-counting the number of times the same basic statement appears in all the ads. If you find a new or different statement in any of the ads, add it to your list, then stick-count the number of times it reoccurs in other ads. Sharing Widget |