The Victory Lab The Secret Science of Winning Campaigns.epub

The Victory Lab: The Secret Science of Winning Campaigns
By Sasha Issenberg
ISBN: 978-0-307-95481-7

The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do.