The Web Startup Success Guide---Bob Walsh

If thereΓÇÖs a software startup company in your developer heart, this is the book that will make it happen.

The Web Startup Success Guide is your one-stop shop for all of the answers you need today to build a successful web startup in these challenging economic times. It covers everything from making the strategic platform decisions as to what kind of software to build, to understanding and winning the Angel and venture capital funding game, to the modern tools, apps and services that can cut months off development and marketing cycles, to how startups today are using social networks like Twitter and Facebook to create real excitement and connect to real customers.

Bob Walsh, author of the landmark Micro-ISV: From Vision to Reality, digs deep into the definition, financing, communityΓÇôbuilding, platform options, and productivity challenges of building a successful and profitable web application today.
What youΓÇÖll learn

How to define the value your web app will deliver to its users
Evangelizing your startup via social mediaΓÇöfrom Twitter to Facebook, from YouTube to your own social network
Which web app pricing strategies work, and which donΓÇÖt
What alternatives to traditional business structures will let you launch and run your startup without all the legal mumboΓÇôjumbo
What services and web apps exist today to help your startup succeed
How to get meaningful online press for your web app

Plus, interviews with David Allen (Getting Things Done), Rafe Needleman (CNET), Marshall Kirkpatrick (ReadWriteWeb), Guy Kawasaki (Garage Technology Ventures), Dharmesh Shah (OnStartups, HubSpot), Joel Spolsky (Fog Creek Software), Eric Sink (SourceGear), Pamela Slim (Escape from Cubicle Nation), and 40 others whose advice can help your startup succeed.
Who this book is for

If you are a software developer (web, desktop, or mobileΓÇöit doesnΓÇÖt matter) who wants to create successful, revenueΓÇôproducing web businesses, The Web Startup Success Guide is for you. And if youΓÇÖre just curious about how someone goes about creating an online business from the ground up, this book is an excellent choice.
Table of Contents

Introduction: What Was Is Not What Is
Value Is the Core of Your Startup
So Many Platforms, So Many Options
Tools and Groups for Startups
Money: Raise, Manage, Make
Social Media and Your Startup
Clarity Matters
Getting It Done
Six Wise People
What's Next?