Type Sign Symbol by Adrian Frutiger (Art Design Ebook).pdf

Type, Sign, Symbol By Adrian Frutiger
1980 | 149 Pages | ISBN: 3855040605 | scanned PDF | 56.8 MB

Text in English, French, and German.

Contents:
Why new typefaces?
The nature of sanserif and the significance of Univers (E. Ruder)
Why Univers was designed and how it developed
New possibilities for designers
Typefaces and printing techniques: Meridien
Constructivism in type design: on Serifa (E. Ruder)
On the planning of a typeface: Serifa as example
New techniques, new craftmanship
Type as a worldwide means of communication
The graphology of the centuries
Specific phototype faces for offset and gravure
Typewriter composition as a new possibility: Univers on the IBM Composer
Type recognised by the computer
OCR-B: a typeface for the automatic (optical) reading of texts
The computer as aid to drawing
The limits of the automatic modification of typefaces
Typefaces and their legibility
Type in the environment and in architectue
Letteringfor the Paris Metro
The EDF-GDF alphabet
Lettring system for Paris (Charles de Gaulle) Airport
Digital typeface design for movable indicators
Script of foreign cultures
Can the sacred script of India be modernised?
Work on the Devanagari script
Work on the Tamil Script
Logotypes
How a logtype is designed
From logotype to company image
Signs and symbols
Signs for the Air France timetable
Non-figurative vignettes for the Koran
Symbolic pictures or pictorial symbols
Symbolic expression through the transformation of a sign
Developments
Symbolic vignettes
Symbolic interpretations of the theme of love, life and death
Symbols of western dualism
Artistic creation with matter and light
On free graphic representations (Maurice Besset)
Woodcut sequence: "Genesis"
"Urgarten": a marble relief
Concrete letteringat the railway station of Roissy (H. R. Schneebeli)