Typography Workbook: A Real-World Guide to Using Type in Graphic Design by Timothy Samara.pdf

Typography Workbook: A Real-World Guide to Using Type in Graphic Design by Timothy Samara PDF e-book.

Contents
Typography Fundamentals 10
Type Mechanics|12
The Visual Tool Kit
Letterform Basics 14
The Foundation of Typographic Design
Alphabet Variation 22
The Optics of Spacing 26
Form and Counterform within Text
The Spatial Mechanics of Paragraphs 32
Paragraphs in Sequence 40
Form and Function|44
Building the Bigger Picture
Space: The Typographic Frontier 46
Typographic Color 52
The Visual Texture of Language
Point, Line, and Plane 56
The Expanded Typographic Repertoire
Developing Hierarchy 60
Clarifying the Content
The Typographic Grid 66
Creating Architectural Space
Breaking the Grid 76
Alternative Organizational Approaches
Typographic Systems 80
Expressing the Unspoken|82
Image and Emotion in Typography
Integrating Type and Image 84
Type as Image 96
Transforming Words into Pictures
Color in Typographic Expression 102
Typography in Practice 110
Typeface Design|112
Book Design|122
Texts and Covers
Collateral Texts|136
Brochures and Annual Reports
Website Design|148
Ephemera|160
Announcements, Promotions, and Advertising
Posters|170
Type in Motion|182
Visual Identity|194
Environmental Type|208
Publications|218
Packaging|228
Type in Motion|182
Animations and Film Titles
Visual Identity|194
Logos and Corporate Identity Systems
Environmental Type|208
Signage, Exhibitions, and Architectural Branding
Publications|218
Newspapers, Magazines, and Newsletters
Packaging|228